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タイトル: 市民化管理と企業メセナ-なぜ企業はメセナをするのか-
その他のタイトル: Corporate Citizenship and Corporate Citizenship Management: Why must modern corporations practice corporate mecenat ?
著者: 菅家, 正瑞
著者(別表記) : Kanke, Masamitsu
発行日: 2008年 9月25日
引用: 經營と經濟. 2008, 88(2), p.123-154
抄録: Every large corporation in the world, now, practices philanthropy, that is contributive activities to local communities, local countries and world-wide societies, especially in the field of culture and arts (mecenat). Japanes campanies, of course, also make an organizational section of philanthropy work, for example, corporate citizenship office, and practice very wonderful mecenat. Yet, corporation is an economic institution and its abject is the maximalization of profit. Mecenat activities need high cast and this cast may result in reductions of profit. Bere cornes out a new corporate problem to be solved in regard to management. This paper explains that modern corporations have two activity fields, economic and uneconomic. The uneconomic field requires corporate mecenat as going concern and importance of balancing both fields.
キーワード: corporate mecenat / corporate citizenship / corporate citizenship management
URI: http://hdl.handle.net/10069/21822
ISSN: 02869101
資料タイプ: Departmental Bulletin Paper
原稿種類: publisher
出現コレクション:第88巻 第2号

引用URI : http://hdl.handle.net/10069/21822



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