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Title: 企業フィランソロピーと企業メセナ
Authors: 菅家, 正瑞
Issue Date: Mar-2010
Publisher: 長崎大学経済学会
Citation: 經營と經濟, vol.89(4), pp.27-72; 2010
Abstract: We have been studying Eells's opinions about the relations between corporations and the arts, to answer why corporations must do mecenat. Now we can clear up the problem based on Eells's opinions about the above relations. The modern society is a civilised society, and we are the members of this society as a citizenship. Also the modern corporations have become one of the most important members of this society as a corporate citizenship. The development of the modern civilised society depends heavily on these modern corporations. The development of the modern corporations has brought two ellements which affect the basis of the modern society and our living. One is a good aspect, that is, the economic growth of citizens' lives. The other is a bad aspect, that is, the mechanization of citizens' lives, which brings dehumanization of citizens' lives and the civilized society. We must solve the bad aspect to get a richer life in the civilized society. The modern corporations which have brought this aspect have a responsibility to solve this bad aspect of the modern society. The key is the arts which have very important power for our human life. The modern corporations have to use the power of the arts to solve the problem. That is, the modern corporations must do mecenat to live in the society forever.
Keywords: corporations and arts / corporate philanthropy / corporate mecenat / dehumanization of a citizens' life / corporatecitizenship
URI: http://hdl.handle.net/10069/23421
ISSN: 02869101
Type: Departmental Bulletin Paper
Text Version: publisher
Appears in Collections:Volume 89 No. 4

Citable URI : http://hdl.handle.net/10069/23421

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