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生命保険会社の販売努力に関する経済学的分析


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Title: 生命保険会社の販売努力に関する経済学的分析
Other Titles: An Economic Analysis of Sales Effort of Life Insurance Firm
Authors: 大倉, 真人
Authors (alternative): Okura, Mahito
Issue Date: 25-Dec-2006
Publisher: 長崎大学経済学会
Citation: 經營と經濟 86(3) p.35-45
Abstract: The purpose of this article is to analyze the sales effort of a life insurance firm. In order to sell its own life insurance product to consumer, the life insurance firm has to make sales effort because consumer cannot recognize the differences among life insurance products. Because consumer evaluates not only the life insurance product per se but also the level of sales effort, it is very important for life insurance firm to decide the level of sales effort. This article builds the game theoretical model (dynamic game with imperfect information) and characterizes some equilibrium outcomes.
Keywords: insurance market / asymmetric information / sales effort / game theory
URI: http://hdl.handle.net/10069/4994
ISSN: 02869101
Type: Departmental Bulletin Paper
Text Version: author
Appears in Collections:Volume 86, No. 3

Citable URI : http://hdl.handle.net/10069/4994

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